WOMEN THAT FIGHT

🥋 Launched, Paused, and Came Back Stronger – We first launched in 2023 with a bold vision, took a step back to realign and grow, and came back stronger than ever—more focused, more driven, and more connected to our mission.

🧵 Led the Way with Custom Sizing & Personalisation – We were the first to offer customised sizing and personalisation for women’s combat wear— free of charge—ensuring every fighter feels confident, comfortable, and seen. Released multiple collections of accurately sized and stylish gear made specifically for women in BJJ, MMA, and other combat sports.

📦 Shipped Internationally – Delivered orders across the UK and beyond, building a global community of women that fight.

🤝 Sponsored Female Athletes – Sponsored and supported a growing roster of incredible female fighters on their journeys—on and off the mats.

🏆 Supported Major Events – Sponsored and had a presence at top competitions and grassroots events, including British Open, Enyo, BJJ247, Final Kumite, and more.

👩‍🦰 Grew Our Community – Built a vibrant online and offline community of female fighters, fans, and allies through social media, events, and collaborations.

🎙️ Amplified Women’s Voices – Highlighted the stories, struggles, and successes of women in combat sports through interviews, posts, and features.

📣 Advocated for Representation – Actively pushed for more women’s brackets, visibility, discounts and opportunities in male-dominated events and spaces.

🎁 Gave Back – Contributed to prize funds, handed out freebies and support packs at events, and reinvested in our community.

🚺 Launched the WTF Initiative – Introduced the WTF Initiative to directly invest in the growth of women’s participation in combat sports—supporting athletes, highlighting underrepresented voices, and giving back through funding, visibility, and mentorship.

💥 Started a Movement – WTF became more than just a brand—it’s now a recognised symbol of strength, solidarity, and change in the fight world. Founded in February 2023, Women That Fight (WTF) began as an online store with a bold vision: to empower and celebrate women in fight sports. Recognizing the unique challenges female fighters face, we set out to create a brand that not only provides high-quality, accurately sized combat apparel tailored specifically for women but also advocates for equality and representation in the industry.

At WTF, we’re more than a brand — we’re a movement.